9 benefits of digital marketing compared to Traditional Marketing

Marketing means connecting customers with an offer to persuade them to purchase a product or to subscribe to a service. Marketing is one of the important activities that every company needs to be involved in, as no company can operate without good marketing and advertising.

Digital Marketing means all methods to promote goods and services using any electronic media. The main objective is to sell goods or services on the internet.

Today’s world has entered the digital era where millions of people are spending a significant amount of time navigating digital platforms on the internet. Every business is realizing these facts & are consequently pushing their goods and services on the popularity of these platforms. Marketing means engaging with your customers at the correct time & place, and if your customers are abundant/ available online, you should go there.

Irrespective of your business kind, whether it be running a service provider business or an app development company business, you will stiff gain enormously from digital marketing services subscriptions. They have huge benefits compared to traditional marketing channels. 9 of them are described below:

  • Small Investment:

One of the major financial burdens that businesses must carry is the cost of marketing and advertisement. While large corporations may have no issue spending millions on marketing and advertising, small businesses may find this impossible or an agonizing nightmare. Marketing via digital media is a more cost-effective option than traditional methods. They have the same impact yet cost a fraction of the price.

You can sign up for an email marketing service for a few dollars and send direct or transactional emails to hundreds and thousands of users/customers on your mailing list.

  • Massive ROI (Return on investment):

There is nothing more important for a business/company than the profit/ return on the investment it makes. A small investment in digital marketing can yield a large return. Compared to traditional marketing tactics, E-mail marketing or executing social media advertising campaigns cost very little.

  • Simple to measure:

A digital campaign’s success or failure can be simply determined. Unlike traditional approaches, which require you to wait for weeks or months to assess the validity of a campaign, a digital campaign allows you to know nearly instantly how an ad is functioning.

Users can follow the performance of their emails with email marketing software; users can find out how much is delivered, how many are read & learn about the conversion rate/sales volume. Google Analytics is a very efficient tool to measure certain website or blog goals. Google AdWords manager enables users to monitor the performance of Google searches on their advertisements, to understand how many people have visited their ads and how much they have earned.

  • Simple to adjust:

Identifying how well an advertisement performs will help a business decide how to proceed. For a successful marketing campaign, you can increase the investment with only a click. However, if an advertisement is not performing as planned, it may easily be modified or stopped.

Traditional marketing is harder since a pile of paperwork must be completed, and these contracts are usually for a long or medium period. Therefore, even if a campaign does not work as expected, subscribers still have to wait agreed-upon period expires.

  • Brand Creation:

Businesses may utilize their digital platforms to develop their brand and image/reputation. A well-designed website, a blog with quality and informative posts, and a highly involved social media channel are some of the ways a business can promote its brand.

  • Simple to share:

Many digital marketing channels provide sharing features that enable sharing campaigns and articles with a large number of followers. This helps to provide a multiplier effect and can greatly enhance sales performance. This creates a multiplier effect and has the potential to significantly increase sales performance and results.

  • Accurate Targeting:

Traditional marketing methods use a method of spraying and praying, in which an announcement passes over an extensive platform in the belief that several people who like what they see, hear, and read take a good approach. On the other hand, marketing on digital platforms enables targeted campaigning where ads are offered to clients according to their preferences or initial actions. For example, take transactional emails (e-mail order confirmation, receipt, reset password) which have to be delivered to customers only after their actions to the business. In other words, clients/customers get only what they seek/ask for.

Social media networks typically have an extremely intelligent algorithm that examines and combines user preferences. As a result, specialized ad campaigns are only shown to individuals who have a specific suggestion. This helps to boost the possibility of purchases while also lowering marketing costs.

  • Worldwide/Global:

People claim that the world has become a global village. Digitization has made this possible. Digital marketing makes advertising campaigns visible anywhere in the world. This allows little start-ups the unique chance to expand globally through great exposure. There are many stories on the internet on startups that over a short period were extremely successful because of the opportunity that marketing across digital platforms offers in a global context.

  • More Engagement

The cyber-world is becoming increasingly crowded, and whatever product or service that your company provides is almost certainly also provided by thousands of other companies. The average rate of bounce on websites has grown and visitors have decreased. If website visitors do not locate what they are looking for instantly, they leave for another site. In today’s highly competitive business world, it is very important to maintain a regular connection with your audience to remain relevant and keep your customers. Efficient marketing enables companies to remain competitive and relevant

by engaging with clients/customers across various digital media channels. Such platforms enable companies to address client questions, eliminate misunderstandings and potentially drive sales. You may do this regularly through useful blog posts, shows, newsletters, special offers, and promotions.

The goal is to keep your customers’ attention while building a trustworthy reputation.

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About the author


Hi. I'm Shoaib Humayun, a passionate blogger with an interest in everything. This blog guides people about their ideas.

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